New Hampshire Liquor & Wine Outlets Miss Out On Celebrating Beaujolais Nouveau 2014 — Yet Again.

Anura Guruge, June 8, 2013.


by Anura Guruge

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novembercelebrate2014Don’t get me wrong. They will have cases, albeit ONLY in selected N.H. Liquor Stores on Thursday, November 20 (and Farmington, as I have found to my cost, will NOT be one of them). It is just that they have always managed to find clever ways to totally ignore Beaujolais Nouveau Day in terms celebrating it. For us Europeans, especially semi-cultured, relatively well-heeled Brits, Beaujolais Nouveau Day is an important holiday — up there close to Easter!

I happened, on my weekly visit to a N.H. Liquor Store to replenish my supply of red wine, to pick the complimentary “Celebrate NH” magazine, for November 2014, produced by the N.H. Liquor Stores. I expected to see something about the upcoming Beaujolais Nouveau Day. Nothing! Nada! They even have a section, in this issue on page 54, of local events. Not one mention of Beaujolais Nouveau.

I then visited the N.H. Liquor Store Website. Nothing. Nada. They have a whole section on Events. I combed through that. They have NUMEROUS wine tastings on Thursday, November 20, 2014 in Concord, Manchester, Hooksett, Center Harbor, Conway, Meredith etc. etc.

Not one of them mentions Beaujolais Nouveau Day.

How provincial? How country bumpkinish? Makes us look uncultured and ignorant. Shame on our Liquor barons. Yes, I know that it is a cheap, inconsequential wine and that there isn’t much margin per bottle. But it is an EVENT, an events celebrated in Europe, Down Under and even Japan. Plus they sell it. Don’t get it. I also heard from Georges Duboeuf that they are precluded from being able to ship preview bottles of Beaujolais Nouveau to New Hampshire. They could ship me a bottle to a Maine or Massachusetts address, but not one in New Hampshire. I am just going to go out and buy a bottle and half as I normally do on Thursday.