The basis of these ads, for the “Bank of America” mobile APP, is the notion of a Llama as a sage provider of wisdom.
When I saw a 5.5′ stand-up display ad at a “BofA” branch yesterday, which ended with a ‘punchline’ along the lines of “Says the Llama”, I was immediately struck that you could easily take that to be ‘Says the (Dalai) Lama‘.
Clever and cute.
Just wondered whether YOU saw the Llama/Lama connection?
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