by Anura Guruge
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From ‘marketwatch.com’. Click to ENLARGE and read here.
This is a BIG joke on the part of Amazon, just in the same way that most of us, who actually do real business on the site, know that at least 50% of the reviews are a JOKE.
They are out-and-out BOGUS and Amazon has ENCOURAGED that for decades.
There were people in the U.S. writing reviews for the Sony RX10 II, that they claimed that they had bought from Amazon, 8 weeks BEFORE the camera started shipping in the U.S.!
I have review on some of my books from people who I know, just from what the review says, never saw the book let alone bought it.
Amazon, and here I speak as one who has MORE of a monetary stake in Amazon (in terms of the number of shares I own) that in any other ‘thing’ (including our (very modest) house) in the World. Yes, I am a genuine stakeholder. I want Amazon to do well. But on this issue I know that Amazon will always be disingenuous and even duplicitous. They WANT reviews — more stars the better. They EVENTUALLY published my 1-star review against the Sony a77 Mk II, but only after 72 hours when my 4- and 5-star reviews get published in seconds!
I do plan to attend the next shareholder meeting, in Seattle, in person. My main goal is to address the issue of Kindle books and the widespread misconception that you need a Kindle to read a Kindle eBook. That drives me nuts. Amazon share are going gangbusters. But the share price does not reflect quite a few things that are drastically wrong with this company — their encouragement of bogus reviews high on that list.