Tag Archives: hack a hair dryer

IBM’s Hack A Hair Dryer Video For Women Shows How Badly It Has Lost Its Once Legendary Marketing Touch.


.Anura Guruge December 2014 thumbnail

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by Anura Guruge


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The ‘Hack a Hair Dryer’ Video.

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Click to access YouTube video … with commentary.


The Inevitable Backlash and IBM’s Backpedaling.

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TIME reports that IBM forced to pull the plug on video ad.

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Click to access original article.


The Spoofs on Twitter ….

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Click to access Twitter spoofs ….


I really do NOT get it.

IBM seems all at sea.

It just doesn’t seem to be able to get anything right these days.

This video commercial was so sexist. As a father of three daughters and an ex-IBMer I am pretty amazed that MY IBM no longer had the smarts to see that this was going to offend the very target audience they were trying to woo.

Last month they bought Weather Channel assets saying that needed that for their Cloud Computing initiative. Now this.

Has it got anything to do with the current CEO? I am just asking.

I get the impression that IBM is being run by the 85-year old Warren Buffett who has admitted he is not much into computers.