Why, or Why?
Garmin is NOT in the indoor bike business and claiming that it is going to branch out into that sector is stupid.
Garmin has to stay with its core strengths: GPS and wearables!
This is stupid and I here talk as a longtime Garmin investor. So, I do have a right to be concerned. I have money in Garmin.
I was involved in a number of $100+ MILLION acquisitions in the late 1990s with Cisco — the then market leader in networking. We always worked on the adaje “don’t even think about buying a cow if you can get all the milk you need at a reasonable price”. Shame that nobody at Garmin knew of this basic rule of Mergers & Acquisitions (M&A). It is actually called the “Cow Rule”.
Garmin should be investing in health technology for its watches — blood pressure monitoring, diabetes etc.
Instead, it buys an unknown Dutch maker of indoor bike trainers. Blinking amazing. Typical Garmin.