Tag Archives: Mobile APP

Are The “Bank Of America” ‘Says The Llama’ Cleverly Parodying The ‘Dalai Lama’?

by Anura Guruge


llama-bank-of-america

Click to ENLARGE. Search the Web for more or swing by a “Bank of America” branch.


The basis of these ads, for the “Bank of America” mobile APP, is the notion of a Llama as a sage provider of wisdom.

When I saw a 5.5′ stand-up display ad at a “BofA” branch yesterday, which ended with a ‘punchline’ along the lines of “Says the Llama”, I was immediately struck that you could easily take that to be ‘Says the (Dalai) Lama‘.

Clever and cute.

I have no problems with it. I do not consider the Dalai Lama has infallible or even the nominal head of all the Buddhists around the World. Of late he has been saying some very strange things.

Just wondered whether YOU saw the Llama/Lama connection?

SMILE.


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by Anura Guruge

Fidelity Investments Mobile APP Not Meant For Heavy Duty Trading.

by Anura Guruge


fidelitymapp

Click to ENLARGE and view here. Screenshot from Google Play APP store. NOT MY ACCOUNT. But to be on the safe side I redacted the dollar value in case somebody thought I had that much money. I wish. Smile.


Though I have the Fidelity Investments Mobile APP for Android on my pads I do not use it that often. I don’t need to. I am on my PC enough of the time and when I travel I do not trust Wi-Fi to access any of my financial data. So most of the time when I fire up the APP it is to see whether a specific transaction, e.g., a transfer, has occurred or to get a snapshot of my positions.

Whenever I have used it, however, I have had this uneasy feeling of ‘Hhhhmmm … that is different … that is not right’!

So today, Good Friday, with the Markets closed and the ice/sleet precipitation precluding my morning run I had some spare time. I brought my Android Pad up to my desk and checked what the APP showed against what I am used to seeing on my desktop.

And the views are different. And we all know why. They have to cater for the small screen sizes on phones. But the changes are interesting. On the desktop view, the QUANTITY, is the 8th column. In the Mobile APP it is the first. Hhhmmm. Strange that. Most of us, I would have to think, typically know what the quantity we own of a position. Maybe that is just I — probably because I can only afford so few of any position. SMILE.

Since I hadn’t talked to them in weeks — and I like my regular chats with them (and they claim likewise (though they have to say that)) — I called up Fidelity. With the Markets closed I knew it would be a light day for them. Very pleasant and helpful as ever. Confirmed that the views are different.

Also confirmed something else which I suspected. While stock prices will reflect the latest OPTION prices on the APP may not be as up to-date! So if you own lost of options as I do your total account value will be different to what you see on the desktop because of the variation in option prices! Very interesting. And that explained much. I had seen that discrepancy. Now I know.

Also … The APP is not designed to let you do much serious RESEARCH. You need a desktop/laptop for that.

OK? Just wanted to share this. 


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by Anura Guruge