Tag Archives: NASCAR

Have YOU Been Watching The Latest (34th) “America’s Cup” Races From San Francisco? Wow. Today MIGHT Be Last Day.

Anura Guruge, June 8, 2013.

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Anura Guruge


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Click to access the official "America's Cup" Website.

Click to access the official “America’s Cup” Website.


Wow. Wow. Wow.

This year’s boats don’t sail. THEY FLY. It is bloody amazing to watch. NASCAR, which I find tediously boring and would rather sit on my steps and watch the grass grow, has nothing on this. This is Formula 1 on water.

And the TV coverage technology. Mind blowing.

Plus the COMPETITION. Larry Ellison’s Oracle U.S. money & technology against Emirates-financed bravado from the cricket and rugby playing ‘All Black’ New Zealanders (though I always get confused watching the TV because the Kiwis are using a red flying machine while Oracle has a black one).

Sailing is not my thing. I was into motor boats. But, I love speed whether it be with cars, running, skiing, boats, computers, planes … The America’s Cup is all about speed and technology. Wow. Wow. Wow.

A couple of nights ago I heard an NBC commentator claim that the America’s Cup was the world’s OLDEST International sporting trophy. I was sure that he was wrong. International cricket goes back a long time. But, I went and checked. He was right. I was mistaken. ‘The Ashes’ is 20 years younger!

I was introduced the America’s Cup by Gregory W. Koss, my most loyal and lucrative client when I used to be a consultant. He hired me, more or less on a daily basis, for over a decade across multiple companies spanning: CrossComm, Andrew, Sonoma and SavaJe. Greg was and still is a passionate and very capable sailor. His lifelong ambition was to sail in the America’s Cup — ideally emulating Larry Ellison. In 2002 he might have got close but the dot,com bust kind of put paid to that. Greg still follows the Cup avidly. Greg is a member of the New York Yacht Club which as its Club House in Newport, RI. That is the symbolic home of the America’s Cup. Given that Greg is one of the most hospitable and generous Americans I have ever had the fortune of meeting he invited me to the Club. I got to see all the pictures and memorabilia. I loved it.

I keep on promising myself that I will follow the Cup. I really haven’t because time has been scarce. This year I caught the last few races. I have about 9 hours on ‘tape’ (DVR) right now.

Today could be the last day and NBC is not covering it. I am bummed. I am contacting as many folks as I can to get it put right.

There is an underlying story here too. The All Blacks, no doubt using American technology, is beating Oracle on the technology front! Kind of funny. Larry must be livid. He is being kind of humiliation. Adds to the drama.

Does Anybody Else Think It Was Incongruous For U.S. Post Office To Spend $31 Million Sponsoring Lance Armstrong.

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Anura Guruge


I am, and have always been, a BIG fan of the U.S. Postal Service (USPS). I use them whenever I can.

I do appreciate that they do have to promote and advertise SOME of their ‘premium’ services like ‘Priority Mail‘. No question about that.

But, did they really need to spend $31 million, albeit amortized over multiple years, promoting Armstrong — especially in the Tour de France.

Yes, I appreciate that a LOT of Americans watched the ‘Tour’ when Lance was winning. But, that said, the ‘Tour’ is still mainly an European sporting events. Europeans are NOT the target market for the USPS! It is not like you can go to a French post office and say: ‘I want this letter to the U.S. sent via USPS‘.

The other thing is that, whether they admit to it or not, the USPS is a monopoly when it comes to standard mail. Of course, FedEx, UPS and DHL will deliver letters, but not for (what is it now) 4x cents. I get that Armstrong represented: speed, overcoming adversity and winning. BUT, for the USPS’ real target market wouldn’t they have been better off going with NASCAR?

So, this whole notion that they spent $31 Million with Armstrong and his franchise doesn’t sit well with me. I also appreciate that $30M to the USPS is mere bagatelle, chump change — not even a rounding error in the amount of money they handle a day. But, a bit of discretion might not have been a bad thing.

How and what large enterprises like the USPS decide to sponsor always intrigues me — given that I was involved in corporate marketing for many decades. Was this pushed through by one senior executive or did they spend months having numerous high-level meetings.

Just one of many things that get me thinking.

Who are they sponsoring now? I haven’t checked. I like their Priority Mail service. Use it often, though it seems to go up in leaps and bounds every few weeks. I remember it was $4.xx for a box. I think it is $5.xx now.

After Their Outstanding Help Last Monday, I Am Delighted to See GoDaddy Getting Lots Of Publicity. Go, GoDaddy.

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Anura Guruge


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What A Day. Pope … Thanks GoDaddyFeb. 12, 2013.


Go, GoDaddy.

I am not a NASCAR person and Danica Patrick, I think, is young enough to be my grand-daughter. I grew up on F1. Used to watch F1 on BBC-2 every Sunday afternoon in the Winter. They had 1 hour of skiing followed by 1 hour of F1 highlights. Next to cricket what more could you ask for.

But, I am glad that the GoDaddy car and driver are in pole position (and I will refrain from any jokes because Deanna will shout at me). Go, GoDaddy. I am glad.

As I have said before GoDaddy and I go back a long time.

How they pulled all the stops out for me last Monday was exceptional. I am grateful. So, I am rooting for Danica.

Of course, as a news junkie, I have seen NASCAR and of course, I love the crashes. Isn’t that why people watch NASCAR. Yes, I do know a bit about Danica. Deanna asked me about her last night. My pithy remark was that next Saturday she will have traffic to contend with. Wonder what the betting is?

But, for now, lets rejoice. Go, GoDaddy: Go.