Tag Archives: rebrand

Calling The ‘Lunar Mirrorless’ An Hasselblad Is A CRIME!

Anura Guruge December 2014 thumbnail


by Anura Guruge

Related posts:
My analysis of ‘Camera Labs’ point-and-shoot.
Death knell for Lytro Illum.
>> Panasonic’s

>> Bought Sony RX100 II.
>> Bought Panasonic Lumix FZ1000.
>> 6 Images for the Day.
>> Taking Selfies My Way III.

++++ Search ‘camera’ for other posts >>>>

++++ Check Category ‘Six Images’ >>>>


Click for ‘B&H’ listing.


Click for the Amazon listing for the Sony NEX-7.

Talk about a let down. I saw the ‘B&H’ ad. for an Hasselblad on Facebook. When I saw the price I did get EXCITED. I have always lusted after an Hasselblad! At $1,299 I could seriously afford it — though Deanna would brain me (though she is convinced that I will buy myself another camera (my 3rd in the last few months) before Christmas).

Given that I do NOT keep up with Hasselblads I checked. I was CRUSHED. It is a re-branded Sony NEX-7 and the DEAD GIVEAWAY is that it uses Sony E-mount lenses. It has a different facade — BUT it is NOT manufactured by Hasselblad in Sweden. Instead it is made by Sony in Thailand. Screw that for a game of soldiers. To be fair I have toyed at the idea of getting a NEX.

They are NOT the only ones doing this unbecoming rebranding trick. The Leica VLux is the very same camera as my Panasonic Lumix FZ1000 (with a longer warranty)!

But I am going to wait. Right now my goal is to wait for the Fuji X-T2. We, and by that I do mean us as a family, most likely will get a GoPro for Christmas. I own GoPro stock. So it seems the right thing to do. Devanee would like one.