Tag Archives: sensible

Jaguar Sets Out To Leverage The Fact That Only Exceptionally Smart People Own/Drive Jaguars.

Anura Guruge December 2014 thumbnail.
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by Anura Guruge


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From the U.K. Daily Mail. Click here to access original.


The video on YouTube.

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Click to access YouTube video.


What can I say other than that this makes so, so much sense. It is a no-brainer so to speak though, in reality, it is ALL about brains. Only smart people buy Jaguars. Check the demographics. Those without any sense buy German. I have talked about this so often. This is brilliant. Exploit the fact that you can rely on a Jaguar owner to be sensible and smart. Goes with the image. 

Kind of fits in with the theme of their current Ad.

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Click to access YouTube video.