Tag Archives: The Photography Show

Looks Highly Unlikely That The Sony a7 III To Be Announced This Weekend.

by Anura Guruge



No chatter at all, at all.

So, we have to start thinking end of March or maybe even mid-April.

My druthers insist that a new a7 announcement has to be imminent. But, I could be wrong.

Just keep YOU posted, as promised.


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by Anura Guruge

IF Sony a7 III To Be Announced Within Week — Lack Of Rumors/Chatter Seems V. Strange.

by Anura Guruge


There has been a muted expectation that
the Sony a7 III might be announced at the
March 18 – 21, 2017,
The Photography Show“, in the U.K.

was discussed in this post.


IF this is to be the case you would have thought that there would have been much more ‘chatter’ by now.

With the Fuji X-T2 and the Olympus OM-D E-M1 MkII, last year, there were tons of ‘leaks’ at this stage, i.e., a week ahead of supposed announcement.

Are we in for a disappointment?

Is Sony this good at keeping announcements under wraps?

Don’t they need to invite press to the event etc.?

Just seems strange.

Hope I am wrong and that we do see the a7 III unveiled this weekend.

Fingers crossed.


Related Posts:
++++ Check Categories ‘Sony’ & ‘Camera News’ for other related posts >>>>


by Anura Guruge

Evolution & Timing Of The Sony Full-Frame a7 Family — Ahead Of Possible a7 III Announcement Next Week.

by Anura Guruge


The possibility of the Sony FF a7 III being announced at the
March 18 – 21, 2017, “The Photography Show“, in the U.K.
was discussed in this post.


The a7 III intrigues me.

IF it has the same sensor technology as the a6500 then it could be the best of all Worlds in the context of Sony: Full Frame, In-Body Image Stabilization (IBIS), latest sensor technology and reasonable (i.e., 24 MP) resolution. So, I am waiting to see what happens. Yes, I could tempted to get the a7 II(I) rather than the a6500. I waited this long. {SMILE}

As is my wont, in my scarce spare time I did a quick Excel to compare the a7s and to see their announcement schedule.

No, the a7S nor a7R, in either version, interests me. I could not deal with 42MP!

So here is the Excel spreadsheet.


Click to ENLARGE and study.


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by Anura Guruge

Sony Full-Frame a7 III Likely To Be Announced At “The Photography Show”, U.K., March 18 – 21, 2017.

by Anura Guruge


Click to ENLARGE and read.

Pay attention to the highlighted (in red) sentence fragment.

The complete sentence reads: “We pride ourselves on being at the forefront of new technology in the photographic industry, bringing out ground-breaking innovations, such as the A7 and RX series.”

Click here to access original Webpage.

sonya7aa


Seems like a big CLUE.

A new a7 model is due and the a7 III seems like the most obvious.

Not that far away. Just three weeks. Sony might announce just ahead of the show.

Yes, of course, I will keep you posted. 


Related Posts:
++++ Check Categories ‘Sony’ & ‘Camera News’ for other related posts >>>>


by Anura Guruge