From the U.K. “Daily Mail”, October 15, 2017. Click to access original.
So, after my post of yesterday, as to how bad I am feeling about the damage to the Californian wine industry, I decided today to go out and start buying MORE Californian wine to show my support and solidarity. It is a small gesture, BUT it is from the heart. I want to do my part. I urge you to join me in this.
That much of this year’s crop has been gathered is a huge relief. But, we know that the region and wineries are devastated. I just worry that we are going to see a flood of bitter, hard-to-drink South American wine pouring into the country. Resist. Stand with California.
While the human and animal tragedy is palpable and immense, it is NOT as churlish as it may first appear to start thinking about what this is going to do for wine prices. To be fair it was 11-year old Teischan who got me thinking about it as we were watching the news. It resonates with her, to an extent, in that we were in San Francisco & Yosemite area last year, in April.
The economy of that area, as we know, is inexorably linked to wine. Appears that even prior to these devastating fires there had been some major concerns about this year’s crop because of Summer heat that withered the vines. Appears that the crop was down even ahead of the destruction caused by the fires. Plus, the ashes left on the ground can have an impact on the taste of grapes for years to come!
Wine does make a noticeable contribution to the Californian — and thus — U.S. economy. A marked drop in wine revenues will have a ripple effect.
Wine prices at the consumer level are bound to go up and I am not sure whether other countries will be willing to bail us out. This, whichever way you look at it, is not good news for wine lovers — such as I.